Planean, organizan, dirigen, controlan y coordinan la publicidad, las relaciones públicas, investigación y desarrollo, ventas y actividades de mercadeo de las empresas y organizaciones, o de las empresas que prestan esos servicios a otras empresas y organizaciones.
Sales, marketing and development managers plan, organize, direct, control and coordinate the advertising, public relations, research and development, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations.
Tasks performed usually include: