Sales, marketing and development managers plan, organize, direct, control and coordinate the advertising, public relations, research and development, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations.

Tasks performed usually include: formulating and implementing policies and plans for advertising, public relations, product development, sales and marketing in consultation with other managers; directing the development of initiatives for new products or scientific research, marketing, public relations and advertising campaigns; determining and directing sales activities, product mix, customer service standards and merchandising methods and distribution policy; setting prices and credit arrangements; establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; overseeing the selection, training and performance of staff; representing the enterprise or organization at conventions, trade exhibitions and other forums.