{"tema_id":"74","string":"Directores de publicidad y relaciones p\u00fablicas","created":"2017-05-12 23:29:33","code":"1222","notes":[{"@type":"Definition note","@lang":"es","@value":"Los directores de publicidad y relaciones p\u00fablicas planifican, dirigen y coordinan las actividades de publicidad, relaciones p\u00fablicas e informaci\u00f3n al p\u00fablico de una empresa u organizaci\u00f3n, o de empresas que prestan servicios relacionados a otras empresas uorganizaciones. "},{"@type":"Definition note","@lang":"en","@value":"Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations. "},{"@type":"Nota de alcance","@lang":"en","@value":"Examples of the occupations classified here:\n\nAdvertising manager\nPublic relations manager\n "},{"@type":"Tareas","@lang":"en","@value":"Tasks include\n\nplanning and directing daily operations\nestablishing and managing budgets and controlling expenditure and ensuring the efficient use of resources\nplanning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization\nplanning, directing and coordinating the advertising and public relations activities of an enterprise or organization\nnegotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies\nleading and managing the activities of advertising and public relations staff\nestablishing and directing operational and administrative procedures\noverseeing the selection, training and performance of staff.\n "},{"@type":"Tareas","@lang":"es","@value":"\nSupervisar a otros trabajadores.\nPlanear y dirigir el trabajo diario.\nEstablecer y gestionar presupuestos y controlar los gastos y garantizar el uso eficiente de los recursos.\nPlanear y gestionar programas de informaci\u00f3n para informar a legisladores, a los medios de comunicaci\u00f3n y al p\u00fablico en general acerca de los planes, logros y puntos de vista de la empresa u organizaci\u00f3n.\nPlanear, dirigir y coordinar las actividades de publicidad y relaciones p\u00fablicas de una empresa u organizaci\u00f3n.\nNegociar contratos de publicidad con los clientes o con los peri\u00f3dicos, las estaciones de radio y televisi\u00f3n, organizaciones deportivas y culturales y agencias de publicidad.\nDirigir y gestionar las actividades del personal de publicidad y de relaciones p\u00fablicas\nEstablecer y dirigir los procedimientos operativos y administrativos\nSupervisar la selecci\u00f3n, formaci\u00f3n y el rendimiento del personal.\nDesempe\u00f1ar tareas afines\n "}]}