{"tema_id":"72","string":"Directores de ventas, comercializaci\u00f3n y desarrollo","created":"2017-05-12 23:29:02","code":"122","notes":[{"@type":"Definition note","@lang":"es","@value":"Planean, organizan, dirigen, controlan y coordinan la publicidad, las relaciones p\u00fablicas, investigaci\u00f3n y desarrollo, ventas y actividades de mercadeo de las empresas y organizaciones, o de las empresas que prestan esos servicios a otras empresas y organizaciones. "},{"@type":"Definition note","@lang":"en","@value":"Sales, marketing and development managers plan, organize, direct, control and coordinate the advertising, public relations, research and development, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations. "},{"@type":"Tareas","@lang":"es","@value":"\nestablecer y administrar presupuestos y controlar los gastos para asegurar el uso eficiente de los recursos\ndefinir y conducir las actividades de ventas, combinaciones de productos, normas de servicio al cliente y m\u00e9todos de comercializaci\u00f3n y pol\u00edtica de distribuci\u00f3n\nformular y aplicar pol\u00edticas y planes de publicidad, relaciones p\u00fablicas, desarrollo de productos, ventas y mercadeo, en consulta con otros directivos\ndirigir el desarrollo de iniciativas para nuevos productos o la investigaci\u00f3n cient\u00edfica, mercadeo, relaciones p\u00fablicas y campa\u00f1as publicitarias\nfijar precios y condiciones de cr\u00e9dito\ncontrolar la selecci\u00f3n, formaci\u00f3n y rendimiento del personal y representar a la empresa u organizaci\u00f3n en convenciones, exposiciones comerciales y otros foros\n "},{"@type":"Tareas","@lang":"en","@value":"Tasks performed usually include:\n\noverseeing the selection, training and performance of staff;\nsetting prices and credit arrangements\ndirecting the development of initiatives for new products or scientific research, marketing, public relations and advertising campaigns\nformulating and implementing policies and plans for advertising, public relations, product development, sales and marketing in consultation with other managers\ndetermining and directing sales activities, product mix, customer service standards and merchandising methods and distribution policy\nestablishing and managing budgets and controlling expenditure to ensure the efficient use of resources\nrepresenting the enterprise or organization at conventions, trade exhibitions and other forums\n "}]}