{"tema_id":"172","string":"Profesionales de las ventas, la comercializaci\u00f3n y las relaciones p\u00fablicas","created":"2017-05-13 00:24:21","code":"243","notes":[{"@type":"Definition note","@lang":"es","@value":"Planifican, desarrollan, coordinan e implementan programas de difusi\u00f3n de informaci\u00f3n con el fin de promover organizaciones, productos y servicios, y representan a empresas en la comercializaci\u00f3n de una amplia gama de bienes y servicios de \u00edndole t\u00e9cnica, industrial, m\u00e9dica, farmac\u00e9utica o de TIC. "},{"@type":"Definition note","@lang":"en","@value":"Sales, marketing and public relations professionals plan, develop, coordinate and implement programmes of information dissemination to promote organizations, goods and services; and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services. "},{"@type":"Tareas","@lang":"es","@value":"\nvisitar las empresas de clientes habituales y potenciales para establecer y aprovechar oportunidades de mercado\nadquirir y actualizar los conocimientos sobre los bienes y servicios de las empresas y sus competidores, as\u00ed como sobre las condiciones del mercado\nplanificar y organizar campa\u00f1as de publicidad\nencargar o realizar estudios de mercado, analizar los resultados y planificar actividades de publicidad, mercadeo y relaciones p\u00fablicas\nfavorecer el crecimiento y desarrollo empresarial mediante la formulaci\u00f3n y puesta en pr\u00e1ctica de sus objetivos, pol\u00edticas y programas;\nevaluar y seeccionar el material presentado por escritores, fot\u00f3grafos, ilustradores y otros profesionales para crear publicidad favorable\nevaluar las necesidades de los clientes y explicarles y demostrarles las caracter\u00edsticas de los bienes y servicios ofrecidos\ncotizar y negociar precios y condiciones de cr\u00e9dito, as\u00ed como completar contratos\n "},{"@type":"Tareas","@lang":"es","@value":"Tasks performed usually include:\n\nvisiting regular and prospective client businesses to establish and act on marketing opportunities\nacquiring and updating knowledge of employers\u2019 and competitors\u2019 goods and services, and of market conditions\nplanning and organizing publicity campaigns\ncommissioning and undertaking market research, analysing the findings and planning advertising, marketing and public relations activities\nsupporting business growth and development through the preparation and execution of marketing objectives, policies and programmes\nappraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity\nassessing customers\u2019 needs and explaining and demonstrating goods and services to them\nquoting and negotiating prices and credit terms, and completing contracts\n "}]}