{"tema_id":"15","string":"Directores administradores y comerciales","created":"2017-05-12 19:04:34","code":"12","notes":[{"@type":"Definition note","@lang":"es","@value":"Los gerentes administrativos y comerciales planean, organizan, dirigen, controlan y coordinan las actividades financieras, administrativas, de recursos humanos, pol\u00edticas, planificaci\u00f3n, investigaci\u00f3n y desarrollo, publicidad, relaciones p\u00fablicas y ventas y mercadeo de empresas y organizaciones, o de empresas que brindan tales servicios. servicios a otras empresas y organizaciones. "},{"@type":"Definition note","@lang":"en","@value":"Administrative and commercial managers plan, organize, direct, control and coordinate the financial, administrative, human resource, policy, planning, research and development, advertising, public relations, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations. "},{"@type":"Tareas","@lang":"en","@value":"Tasks performed by workers in this sub-major group usually include:\n\ncontrolling expenditure and ensuring the efficient use of resources;\npreparing budgets and overseeing financial operations;\ndetermining and directing sales activities, product mix and customer service standards; setting prices and credit arrangements;\nproviding advice to senior managers;\nestablishing and directing operational and administrative procedures;\nformulating and administering policy advice and strategic and financial planning;\nimplementing, monitoring and evaluating strategies and policies;\ndirecting the development of initiatives for new products, marketing, public relations and advertising campaigns;\nensuring compliance with relevant legislation, regulations and standards; controlling selection, training and performance of staff;\nconsulting with the chief executive and with managers of other departments or sections;\nrepresenting the enterprise or organization in negotiations, and at conventions, seminars, public hearings and forums.\n "},{"@type":"Tareas","@lang":"es","@value":"Las tareas realizadas por los trabajadores de este subgrupo principal generalmente incluyen:\n\nconsultar con el director ejecutivo y con los gerentes de otros departamentos o secciones\nestablecer precios y arreglos de cr\u00e9dito;\nasegurar el cuplimiento de la legislaci\u00f3n, regulaciones y est\u00e1ndares relevantes;\ndirigir el desarrollo de iniciativas para nuevos productos, marketing, relaciones p\u00fablicas y campa\u00f1as publicitarias\nestablecer y dirigir procedimientos operativos y administrativos implementar, monitorear y evaluar estrategias y pol\u00edticas\nformulaci\u00f3n y administraci\u00f3n de asesoramiento sobre pol\u00edticas y planificaci\u00f3n estrat\u00e9gica y financiera\nproporcionar asesoramiento a los altos directivos\ndeterminar y dirigir actividades de ventas, combinaci\u00f3n de productos y est\u00e1ndares de servicio al cliente\ncontrolar la selecci\u00f3n, capacitaci\u00f3n y desempe\u00f1o del personal\npreparar presupuestos y supervisar operaciones financieras\ncontrolar el gasto y garantizar el uso eficiente de los recursos representando a la empresa u organizaci\u00f3n en negociaciones y en convenciones, seminarios, audiencias p\u00fablicas y foros\n "}]}